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Appendix H: Experiment 2 Data Analysis Tables

Table A 10. Experiment 2 Demographic Survey Results (N = 41)

Question

M

SD

General Information

   
 

Age

19.20

1.86

 

How many webpages have you built/designed

0.56

1.14

Computer Use

   
 

How many years of computer experience do you have

7.39

2.87

 

How many offline hours per week do you currently use a computer

9.44

10.22

 

Of those, how many are spent

   
 

playing games

1.37

2.54

 

writing papers or doing other schoolwork

3.29

2.21

 

programming

0.54

1.57

 

other

4.22

8.27

Internet Use

   
 

How many years of Internet/Web experience do you have

5.71

1.86

 

How many hours per week do you currently use the Internet/Web

17.89

15.93

 

Of those, how many are spent

   
 

using email

4.35

7.83

 

downloading software/files

2.16

3.45

 

purchasing of goods/services

0.32

0.64

 

reading electronic magazines

0.29

0.60

 

playing games

1.49

3.26

 

chatting/instant messaging

3.56

5.26

 

reading news groups

0.33

0.88

 

accessing education services

1.34

1.30

 

accessing news and current affairs

0.73

0.84

 

general "surfing"

2.57

3.99

 

searching for information

2.11

1.99

 

other

0.41

2.34

Television Use

   
 

How many hours of television/movies do you watch per week

7.18

4.97

 

Of those, how many are spent watching

   
 

nature and science shows

0.65

0.99

 

daytime soap operas

0.59

1.26

 

sitcoms

2.95

2.43

 

science fiction

0.27

1.05

 

other

2.73

3.65

Reading

   
 

How many hours do you spend reading printed materials per week

6.74

4.40

 

Of those, how many are spent reading

   
 

nonfiction related to school

1.94

2.08

 

nonfiction not related to school

0.79

1.12

 

romance novels

0.10

0.30

 

science fiction 

0.59

2.05

 

news and current affairs

1.29

1.19

 

magazines

1.42

1.08

 

other

0.61

1.80

 

 

Table A 11.  Experiment 2 Normality Tests (Webmaster Group n = 21; Storywriter Group n = 20)

Measure

Condition

Skewness

Kurtosisness

M

SD

Statistic

95% Confidence Interval

Statistic

95% Confidence Interval

Upper

Lower

Upper

Lower

Structure SK Test

Webmaster

-0.36

0.63

-1.34

-0.87

1.03

-2.78

57.74%

12.79%

 

Storywriter

0.15

1.15

-0.85

0.08

2.03

-1.86

54.38%

9.31%

Content SK Test

Webmaster

-0.22

0.76

-1.20

-1.53

0.38

-3.43

69.64%

17.49%

 

Storywriter

-0.29

0.71

-1.30

-1.41

0.54

-3.35

83.13%

14.78%

C&S SK Test

Webmaster

-0.27

0.71

-1.25

-1.31

0.59

-3.22

76.79%

9.91%

 

Storywriter

-0.32

0.69

-1.32

-0.71

1.24

-2.65

90.06%

8.68%

Structure Matrix

Webmaster

0.38

1.36

-0.60

-1.36

0.54

-3.27

10.12%

10.17%

 

Storywriter

0.21

1.22

-0.79

-0.55

1.39

-2.50

8.13%

7.34%

Content Matrix

Webmaster

0.34

1.32

-0.65

-1.05

0.85

-2.96

10.12%

9.37%

 

Storywriter

0.42

1.42

-0.59

-0.39

1.56

-2.33

18.13%

11.09%

C&S Matrix

Webmaster

0.04

1.02

-0.94

-0.28

1.63

-2.18

30.95%

15.24%

 

Storywriter

0.96

1.96

-0.04

1.11

3.05

-0.84

41.88%

12.68%

Attention to Structure

Webmaster

-0.47

0.51

-1.45

-0.11

1.79

-2.02

4.81

1.40

 

Storywriter

-0.46

0.55

-1.46

1.14

3.08

-0.81

3.75

1.12

Attention to Content

Webmaster

0.09

1.07

-0.89

-0.69

1.22

-2.59

3.67

1.15

 

Storywriter

-1.00

0.00

-2.01

0.08

2.02

-1.87

5.25

1.12

Number of Actions

Webmaster

0.16

1.15

-0.82

-0.78

1.13

-2.68

227.81

85.65

 

Storywriter

0.50

1.50

-0.50

1.03

2.98

-0.91

145.10

69.58

Note:  Zero fell within the  95% confidence interval for all of the skewness and kurtosisness statistics, indicating that there were no violations of normality

 

 

Table A 12. Experiment 2 Independent Sample T-Tests for Manipulation Checks (N = 41; df = 39) with Homogeneity Tests

Measure

Levene's Test

t-test

F

M Difference

t

p

Attention to Structure

1.18 ns

1.06

2.67

0.011*

Attention to Content

0.37 ns

1.58

4.46

<.001*

Number of Actions

2.61 ns

82.71

3.38

0.002**

ns     Nonsignificant Levene's test, indicating the group variances are equal

*     Significant when corrected for 2 tests (a = .05/2, or .025)

**   Significant at a = .05

 

 

Table A 13. Experiment 2 Independent Sample T-Tests (N = 41; df = 39) with Homogeneity Tests

Measure

Levene's Test

t-test

F

M Difference

t

p

Structure SK

2.53 ns

3.36%

0.96

0.344

Content SK

2.13 ns

13.48%

2.66

0.011*

Content Matrix

0.84 ns

8.01%

2.50

0.017*

C&S SK

0.57 ns

13.28%

4.55

<.001*

C&S Matrix

0.58 ns

10.92%

2.49

0.017*

ns Nonsignificant Levene's test, indicating that the group variances are equal

* Significant when corrected for 2 tests (a = .05/2, or .025)

Document Last Updated December 31 1969 19:00:00.



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